PPC marketing may provide profitable business if this strategy may use properly as with the help of PPC features you will be able to get benefited a lot. For getting the most advantage of PPC marketing you must be well aware of the different types of PPC ads that are available to you by us. Once you have to decide which kind of PPC services you get then it helps you to frame the right marketing strategy to achieve your marketing goals. Mr Sanjay Choubey is one of the best digital marketing expert available in the market who is known for offering 8 types of PPC services that includes the following:
Types of PPC Services
- Search ads
Paid search ads are considered to be the most common type of PPC ad services used by most marketers. It has been found out that most of the advertisers have started their advertisement with the PPC advertising. In this type of PPC service, the advertisers use the keyword that he wants to show in their ads. After that, they will tell the Google ad to show the ad copy which they want to show when any user searches for the particular keyword as When as they also provide input related to the highest amount which the user is willing to pay after clicking that ad.
PPC search ads mostly appear below and above for Organic listing and anyone can find such search ads by clicking at the ‘Ad’ place on the top left of the ad.
- Display ads
Display advertising is yet another most famous type of advertising where the advertisers advertise their product when the consumers are browsing the internet. In this kind of advertising your ad will appear in front of the users whenever they searching for your service or product. Search ads are displayed in front of the users whenever they show some intention or interest in your product or services.
However, display ads do not know for providing more conversion rate as compared to PPC search advertising but it is having the advantage of offering lower click prices as compared to PPC search advertising.
- Remarketing ads
With this type of ad, the remarketing campaign tries to showcase your product advertisement in front of those people who have previously visited your website. Remarketing campaign is considered one of the most profitable PPC campaigns because the user has already shown some of his interest in your product or service. This is the reason remarketing ads are known for having a better conversion rate as compared to other PPC ads. The top-rated platform which is used by most of the marketing agencies is Google ads. However, there are other Agencies also from where the marketing agency display their ad. Moreover, a marketer can also create his remarketing campaign on various other paid social media platforms including Instagram, Facebook or LinkedIn.
- Video ads
For the last few years, video advertising is considered one favourite advertising tools for most digital marketers. Research shows that more than 85% of businesses have used video as their marketing efforts and that is why they are considered to be an integral part of their marketing. One of the best advantages of investing in paid video advertising is that with the help of video ads you will be able to display your product or services in front of those people also who are not much aware of the existence of your business. If you want to invest in a video ad then YouTube is considered to be the best option for you. As YouTube is having billion of active users monthly that is the reason most of the advertisers use this platform for their PPC advertising.
- Shopping ads
Like search campaign shopping campaigns also allowed the ad to be displayed on their search engines. In shopping ads, they have a proper picture of the products being advertised along with their description and title. A shopping campaign AD may be created by E-Commerce businesses who have been dealing with products, not services. A shopping campaign is considered one of the most profitable parts of PPC advertising.
This is so because as in these ads the price of the product along with its picture has been displayed which helps in providing more conversion rate.
- Paid social ads
In paid social ads the advertiser displays their desired product or services to the user when they are browsing on a social media website. There are a wide variety of paid social platforms that are known for offering PPC advertising services and some of the most famous and common social media platforms used by the advertiser includes Twitter, LinkedIn, Instagram, Facebook, Quora, Snapchat etc. All those advertisers who are looking for Instagram PPC can easily get this within Facebook PPC advertising because Instagram has now been owned by Facebook and that is why it allows the marketer to use Facebook ads to extend their advertisement reach.
- Gmail sponsored ads
This is another kind of PPC advertising where the businessmen try to advertise their products on Gmail. This can be created with Google ads that allow the advertiser to easily reach out to their consumer with Gmail sponsored advertising. Under this kind of ad, the consumer may look at the advertisement like a regular email. Out of curiosity if the consumer may click that ad then he may be redirected to the expanded version of your ad. Recently Gmail ads are considered one of the best ways to increase brand loyalty and awareness by creating and getting a lot of traffic to your product or services.
- Amazon advertising
Amazon is having a great reach and one research shows that approximately 206 million people visit Amazon daily. With a high product range Amazon is known for selling over 12 million products online. If you have registered your business for selling products and goods on Amazon then because of high competition it may be challenging for you to appear in front of your target consumer. To overcome this problem Amazon is now offering Amazon advertising where the advertiser may use the PPC model to display their product in front of their project consumer when they are searching for the desired products. In the Amazon advertising platform, there are three types of campaigns including sponsored product ads, headline search ads and product display ads.
Here we have discussed the main 8 types of PPC services that may be used for advertising. So if you are looking for any type of PPC service then feel free to contact Sanjay Chaubey as he is considered as one of the best digital marketing service providers.