This is the era when the development of advanced technology has revolutionized almost every field of life. No doubt, the area of business has been receiving the tremendous effect of the advancement in technology. The term ‘DIGITAL MARKETING’ is the most searched on the internet, and ‘BLOGGING’ is another term enjoying the same status.
A Glance At blogging in the 80s and 90s.
Blogging in the 80s and 90s was not like it is today. Very few people used to write blogs. Blogging was not considered the thing associated with ordinary people; however, writing blogs was a hobby of high profile people like film stars, politicians, sports players, etc. The exciting thing is that shooting blogs rarely existed due to the lack of technical sources.
Blogging in 2021
The recent decade has witnessed the massive popularity of blogging. Not only is it a hobby, but blogging has become a business also. Increasing use of internet facilities has made blogging famous among ordinary people. They write blogs. They shoot blogs. They edit blogs. Well, BLOGGING is everywhere.
BLOGGING AND BUSINESS
The transformation in business ways is happening due to different types of blogging.
Although the benefits of blogging in the field of business are countless, here are presented 10 top benefits of blogging for business:-
- Advertising the products, services, and talent
The first and foremost benefit comes in the form of advertisements. The key to success in the business is a good advertisement, and blogging is an effective way to display the product’s features and qualities. Companies hire bloggers who present the product creatively and create chances to attract several customers. Apart from products and services, people can also display their talents and skills by creating blogs.
- Blogs Have the Power to Trigger the Mass Demand of the Product or Service
Blogging in both written and video form does a thing, in the same way, triggering the mass demand. The higher the quality of presentation from the blogger, the more likes he will receive from viewers and the higher the business’s growth in the business done. Usually, big companies nowadays appoint highly energized bloggers, who put a lot of effort in inventing creative and attractive blogs for increasing the demand for the product that the concerned company is going to sell. The more the direction of the product, the higher sales will lead to profit. Blogging can do this in a better way.
- COST EFFECTIVE TOOL FOR LONG DISTANCE MARKETING
In this world of the internet, marketing has become easy and inexpensive because blogging is an easy and cheap method of attracting clients. Gone are the days when people used to do challenging work in physical visits to do marketing. Long-distance marketing was too much costly because of substantial travel expenses. Luckily, now we have ‘BLOGGING’ to overcome this travel issue. You need only a device like a mobile or a laptop and a good internet connection. The days are gone when a bulk of the money was spent on foreign visits to promote the businesses. Thanks for blogging! Now a blogger sitting in his backyard in an American town can market the products abroad without any cost of travel. The credit goes to ‘blogging.’
- VIRTUAL PLATFORM FOR ENTREPRENEURS
When it comes to starting your own business, blogging works as a boon. This is a big platform for entrepreneurs where they can easily show their products and services. Blogging gives them an excellent start-up to find clients. Writing blogs on a daily or weekly basis keeps them in touch with the clients. As most entrepreneurs have limited investment to put into the business, they can save money by doing their advertisement through blogging instead of spending the amount on any traditional marketing tool.
- REVIEWS LEAD THE CUSTOMER TO PURCHASE MORE
Blogging provides the customer with the chance to express the opinion freely. Customers write comments in the comment box that is visible publicly. Right words influence the customer a lot because it convinces the customer to buy the product appreciated by the people who have already used it. This way, blogging encourages customers to make a decision quickly. These days every customer goes through online reviews before purchasing any product or service. Review reading is the key to form a mass opinion about any product. And, the chance of writing reviews can only be given to customers if websites and blogs exist.
- Forwarding the information is easy
Sharing information given in the blogs is an activity that makes a customer chain. As online blogs can be shared with a single click, it has become easy to extend clients’ and viewers’ lists. When more and more people press the share option, it brings fame for bloggers. The viewers who like the specific blogs don’t forget to share this on their social media accounts. This leads to a rise in the number of subscribers and viewers. In lack of blogging, it would have never been possible to share the information regularly. Thanks to Blogging!
- Blogging generates high income even for fresher.
The platform of blogging is equal for everyone. There are no discriminations. If you are new to this and want to start your blog, go for it right now. No experience is required, but the thing that matters is your passion and hard work. If you have less ability to perform anything now, go for blogging as you will see not only professionals but by the expected audience. Constant reviews will polish your talent. Making blogs generates income for professionals, but it benefits many individuals like homemakers, college-going ones, and even retired older adults.
- Profitable business due to growth in the number of websites.
Blogging has become a highly profitable business nowadays. The reason is that the number of websites is rising at a fast pace. Every big and small company has their websites. Nobody wants to remain isolated in this field. Almost all companies post their necessary information and daily updates on the internet. They hire hard-working and smart bloggers who create and design content to expand the business for this work. It is expected that in 2021, posting blogs will bring unprecedented growth in income for bloggers because the Covid19 situation has made telecommuting a popular choice.
- BLOGGING NEEDS SMALL FINANCIAL INVESTMENTS.
Why is blogging affordable to be started quickly? The reason behind this is apparent. To start Blogging needs no significant amount of money to invest in. Not all bloggers have expensive smart phones and laptops to operate their work! Not all bloggers have costly cameras! Not all bloggers have a beautiful background!
Blogging needs a little financial investment. If you have only a Smartphone, it is OK. Still, you can be a blogger. Go for it.
- Blogging works as a tool of market research
To know about Market trends is highly important for the positive and constant development of any business. The companies who have their websites and blogs can keep a close look at market trends. Market research is not an easy task when it is done in traditional ways, but blogging presents a straightforward approach to knowing the likes, dislikes, needs, and demands of customers.