As a small business owner, one must undertake a highly proactive approach towards setting-up of a business and its expansion thereof. Right from the start of a new business, it is imperative to note that most business expansions take place with a successful web presence online.
In the current digital world, small businesses have got a golden chance to make a mark by building and promoting their business online and exploring new business opportunities thereforth.
Let’s have a look at what we can help small businesses with!
- Professional Impression and Appearance
Rightly said, first impression is truly the last impression.
The very first look of your website needs to be given more heed if you need to create your website impression a lasting one. A professional look will actually decide the quality of your business prospects as it is the only source of visibility you possess online. An aesthetically pleasing website is more likely to get more attention than an ordinary looking website design.
Keeping it simple, yet elegant will give you more visitors in your kitty than a more sophisticated and complex web structure.
- Fast-Loading Pages
How much time does it take for a web page to load? A simple web page may take up to 3-10 seconds on an average to load. If it exceeds this limit, one would lose more than half of the potential prospects.
- User-friendly Navigation and Browsing
Making use of easy-to-use navigations for browsing through the web pages is highly preferred and users get to experience user-friendly navigation at their convenience. For example, maps will be of no use if they aren’t functional and fail to guide you through.
- Content Development and Creativity
Uniqueness and originality are the two key elements that one must consider while developing web pages for a website.
Creation of fresh and engaging content along with the use of appealing fonts, color schemes, its placement on the web page is extremely crucial. These can be asserted as some of the palpable ways to attract visitors to your website. What most small businesses lack these days is that pinch of creative instinct to pitch a probable prospect to become a loyal customer. To be precise, ‘Content is king’. The more appealing the content is, the more beneficial it will be for your online business.
- SEO-Optimized web pages
Placing your website over millions of other small businesses can be facilitated through effective SEO program implementations together with its ancillaries – Social Media Optimization (SMO), Online Reputation Management (ORM), Pay-Per-Click Advertising (PPC), Affiliate Marketing, Mobile SEO, among many others.
One should create customized 404 error page with search bar so that users can navigate to the web pages they are looking for.
- Mobile-Friendly Design
With the onset of the recent Google’s search algorithm, popularly named ‘Mobilegeddon’, has changed the way websites function.
Nowadays, websites having responsive or mobile-ready designs are preferred over unresponsively designed websites. If one goes for a mobile-friendly website design, most websites running across all mobile platforms will be at great advantage as it’ll help in optimal indexing of web pages. Mobile web optimization strategies including optimized for multiple screens.
- Social Media Integration
Using social media platforms like Facebook, Twitter, LinkedIn, Google+, Instagram, Foursquare, Tumblr, YouTube, Pinterest, among many others as a tool to market your business and create brand awareness will help small business owners or entrepreneurs to build better online reputation and goodwill.
- Cross-platform/browser compatibility
Web pages must function on all browsers including Google Chrome, Mozilla Firefox, Safari, Opera, among others. Also ensure that your website is easily accessible to mobile-users for better usability and outreach.
- Good Hosting
Your hosting service provider also plays an important role in improving your website design with 24/7 technical assistance. Messing with your hosting service provider will cost you a lifetime. So make sure you choose your hosting partner wisely.
- Security
Security is a critical dimension covering SSL Certifications which helps website in a secured information sharing mechanism and data security processes. Search some good options to obtain secured network security.
All these components together will complement a good website design and will help you carry out your business like never before.
The ultimate purpose of creating a great web design is to drive quality visitors to your online website thereby getting better business leads.
So as a responsible owner of a small business venture, you must design a logical roadmap to drive quality business leads from an incredible web design and direct it to your online website.
