SEO Tips & Tricks by Sanjay Choubey

Learn different Google Algorithms – Panda, Penguin, Pigeon & Hummingbird

March 15, 2018 By Sanjay Choubey Leave a Comment

Google’s main aim is to provide accurate data to the users who search for finding their queries. Being #1 Search Engine from years, Google made so many changes in its algorithms. The algorithm updates happen on regular interval of time. Being a dedicated Internet Marketer, one should know about current and past logarithm updates so that one can build a successful marketing strategy.

Panda, penguin, hummingbird or pigeon they all seems to the name of cute creatures, but not in Digital Marketing J These names are widely used by Google for different algorithm updates. The Google panda update is focused on improving quality of content, however the Penguin updates is focused on quality of back-links (In-Bound links). The hummingbird update by Google is for handling accuracy in conversational search queries even if a website is not optimized for the queries. The Google Pigeon update was created for improving local search results. In short, following table explains the simple way for better understanding of these algorithms.

Panda	For Improving Content Quality	Feb. 2011
Penguin	For Improving Back-links Quality	Apr. 2012
Hummingbird	For Improving Long tail search queries	Sep. 2013
Pigeon	For Improving local Search Results	July 2014

Panda Update – The Panda update was introduced by Google in order to low quality contents from Google search results.

Duplicate Content – The websites having copied content from other websites were penalized by this update.
Content length – Websites having lack of content length were penalized by Google as they were not providing enough information to the users.

Penguin Update – This update penalized those websites, having poor quality of back-links. As these types of website were creating so many un-ethical practices to get as many back-links as possible.

Low quality External links – The websites having so many poor quality back-links were attacked by this update.
Excessive Keyword Stuffing – Excessive keyword stuffing in a web page looks ugly. Because of better readability, Google penalized the same category of websites.

Pigeon Update – This update helps google show better local results.

Local Results – It is an attempt by Google to combine useful local results when someone searches with the keywords. In order to provide best possible results, Google consider location, Reviews, distance etc. as ranking factors.

Hummingbird Update – This update helps Google think like human. Google is more smart with this update now.

Contextual Search – Instead of considering exact match keywords, Google is now able to understand your search query as human brain. For example, when you search in Google – PM of India, Google will show you the name “Narendra Modi” at the top of search results. Google is now understanding intent of users queries in a better way and helping them in a better way.

If you have still queries regarding different Google updates, You can ask in comments section or ask us directly.

Understanding Domain Authority and Page Authority & How to Improve Domain Authority

March 15, 2018 By Sanjay Choubey 3 Comments

What is Domain Authority?

The Domain Authority is the Search Engine Ranking score developed by Moz in order to understand, how well a website can be ranked in different search engines including Google, Bing and Yahoo.

How is Domain Authority Calculated?

The Domain Authority is varied from 0 to 100. The Moz calculates the score based on logarithmic scale based on popularity of a website, MozTrust, MozRank, number of quality backlinks, user experience, social signals, Site load time, usability, Traffic, bounce rate etc. It would be easier to increase the domain authority from 20-30 than to grow from 80-90. The same case applies with the Page Authority as well.

Domain Authority Factors

There can be several factors of Domain Authority but in short, here is a list of top factors for increasing Domain Authority of a website.

Number of Inbound Links (Root Domains) : There should be good number of linking root domains to your website. For example, Getting 500 backlinks from 500 different websites will be better than getting 1000 backlinks from a set of 10 or 20 websites.

Moz Trust – Moz trust is important for a website in order to get higher Domain Authority. MozTrust checks how is the connection of your website with trusted websites.

Moz Rank – The MozRank ranges from 0 to 10. The higher the Moz Rank, there will be better results. It emphasizes quality back-linking, Meaning links from high quality websites will be advantageous.

Social Signals – It is required for a website to have decent presence over social media.

Content Quality – The quality of content should be good. When you write an article, You want your article to get published over several sites, that will help your website gain juicy links from websites.

SEO friendly Website – When Your website becomes Search Engine Friendly, There will be better traffic and average time spent by users. When more people will read your post, there will be chance for Domain authority to get increased.

Domain Age & Content Size – It has been seen that old domains have extra advantage over new ones, Also, There is need to have more no. of quality posts/pages on a website so that maximum keywords can be targeted and more and more people can come to the website.

The major difference between Domain Authority and page Authority

The Two different terms – Domain Authority and Page Authority must not be confused because these two are completely different metrics. The Domain Authority (DA) score is for the entire domain/sub-domain of a website however page authority score is for the individual pages of a website. The domain authority is the same of a website however, page authority varies from each post/page.

How to increase Domain Authority

Quality Backlinking process should be practiced, build niche based back-links.
Write great Contents, your posts should be long and informative, covering various points. Update your website/Blog on regular basis.
Practice quality Off-Page SEO for your post
Your website should have good presence over different social media websites including Facebook, Twitter, G+ etc.
Remove bad backlinks from your website on regular basis.
Interlinking your posts and practicing on-page SEO is important

How to check Domain Authority?

There are various sources to check domain authority of a website. you can simply search in Google for “Domain Authority Checker” and find a number of online websites. Some of the top mediums include Small SEO Tools, Google Chrome extension, Mozilla Firefox adon and open Site explorer.

Final Words – Domain Authority is the crucial factor for SEO professionals. The key point is to publish high quality contents on your website. Because if you write good posts, there will be more search queries, users will spend time on your post and share your posts. So, publishing great contents is the primary requirement, next process should be to do link-building and other steps as mentioned above.

How to do SEO for a New Website 2024

December 27, 2017 By Sanjay Choubey 11 Comments

SEO is breath of a website. You can’t deny the importance of Search Engine Optimization for any Business as number of Internet users are increasing day by day. After Website Designing, It is very important for a website to get targeted traffic. We need to optimize a website based on location and Website Category. The first process includes Initial Process and then we go for On-page optimization and finally Off-page SEO is required.

Initial Process:

The Initial process includes some important steps which can help you to get better rank in quick time.

If possible Choose the SEO optimized Domain: Suppose your client’s business is for Volleyball training, you can go with the domain like businessnamevolleyball.com. However it is not necessary but it helps to rank higher in quick time if you choose a part of main Keyword in Domain.

Keywords Search : You should use some tools like Google Keyword Planner to search good keywords for the new website.

Purchase domain of Country Specific Extension: If your Website is for United Kingdom you should choose a domain like www.xyz.co.uk. What I mean is to choose a domain based on your country specific extension.

See Competitors: It is required for a Business to keep an eye on our competitors. We should do depth analysis on top competitors so that we can plan the work something better than or in the level of them. You should see their pages, Urls, backlinks, Local listings etc.

On-Page SEO Process:

In My Views, On-Page SEO is most important for a Website to get higher rank. You need to optimize everything from start. Here I am going to share some important steps for a new website-

Make SEO friendly Urls – You need to make keyword targeted urls. You should optimize pages or posts urls in a way that they look good and covers your targeted Keywords.
Title, Alt and Meta Tags – Put title tag of a website below 55 characters. It is to be remembered that Google shows the results in pixel limitations. So I suggest you to use a title up to 55 characters. The Meta Description Length should be under 120 to 155 characters. You should implement Alt tags on images and anchor text on Links for better SEO.
Interlinking – This one is important for a website to link pages to each other as much as possible. You should give the links on Keywords in Content too.
Create Sitemap – You need to create an XML sitemap. You can create a sitemap yourself or you can use free online Sitemap generator.
Webmaster Tools & Analytics– You need to signup for Google and Bing Webmaster tools so that you can submit your sitemap to crawl faster. However you can also go for Google Analytics so that you can see the performance of website in depth.
Install Social Icons – In your website, It is required to add Social icons so that your shared posts, updates can be engaged among targeted customers. Read how to add Facebook Like box.
Check 301/404 errors– It is required to check if there is any error in a website. check for broken links and resolve them. You can do 301 redirect to these types of links. Also create a 404 page for better experience among users.
txt/.htaccess files: You can create robots.txt file to get control over what Google needs to crawl and what not to from your Website. You can use .htaccess file to overcome several issues with your website.

Off-Page SEO Activities:

For a new Website, It is required for a website to do some Off-Page SEO so that a site can get quality traffic. Although the Off-page or On-page SEO works are not limited but I am going to share some of the important activities which are enough to get good number of traffic on a new Website.

Local Listing: If your Business targets local, go for local listing so that local clients can see your website and can contact you. There are many local listing Website but start with Google My Business First.
Classified submissions – Classified Sites are good for instant traffic generation. You should submit your ad over top Ad posting sites to start getting leads.

Note – If you require instant traffic, PPC won’t disappoint you. However it will be costly. You can also choose Email marketing if you are searching for affordable and cost effective services for instant traffic generation. In off-page SEO, Classified Submission, Forum Posting and Blog Commenting can play the major role for instant traffic generation.

Blogging: In my opinion, This technique is best among all off-page SEO processes. Everyone knows Blogging is powerful and so you should start posting beautiful articles in Blog section so that you can target maximum audiences on maximum Keywords.
Social Bookmarking: It is important for a website to go for social Bookmarking. It is a great link building process if you submit your website to high pr dofollow Social Bookmarking Websites.
Article Submission: Article submission process is good and evergreen process for quality link building. You should write fresh contents to submit over top dofollow Article Submission Websites. You can also choose Press release websites for the submission of press releases.
Image/Video/Document Submission – You should search for the websites for Image, Video and Document submissions so that you can build quality backlinks.
Forum & QA – There are many Forum and Question-Answer websites. You should participate to get better reputation and better backlinks.
Blog Commenting- This is good to do Blog commenting both for traffic and online reputation. You are recommended to write large comments.
Be Social – Yes this is mandatory. You need to setup profiles over top Social Media Websites. Verify the listings and keep updating the pages and profiles.

Final Words– Although there are so many SEO activities but I believe the above steps are very important for a new website. I am 100% sure your website will get awesome results if you do the above steps in proper way. Thanks for reading this article. Have a good day 🙂

Website Audit

December 26, 2017 By Sanjay Choubey Leave a Comment

Website audit is an analysis of every factor that has impact over performance of a website in search engines and social media. The purpose of a website audit is to find weak points in a marketing campaign that has impact over poor performance of a website. There are many reasons to go for a website audit however search engine optimization and content marketing are the main ones.

Reasons to choose website audit

When a client come to an SEO company to improve their web presence, the firm choose “website audit” as an initial process. There are many reasons to choose website Audit services and the top reasons are –

Understand Where You Are Starting From – SEO is a long term process, A Digital Marketing firm needs to do so many things to fulfill client’s goals. Suppose you have to reach a certain destination, if someone is asking what time it will take to reach the destination, the answer of course will depend upon from where you are travelling. If you are travelling from a nearer destination, it will take lesser time. If you are too far, it will take more time.

It is almost the same process when you choose a Digital Marketing process. Whatever your marketing goal is, the cost, time and effort to get it depends upon where exactly you are starting from. And this is why, you should not ignore website audit process. A good website audit helps you understand where you stand. You need to know important ranking factors and the performance of your website.

Strategize with SMART Goals – Your business goal should be clear, smart and strategized. The goal should be achievable, target specific, relevant, time bound and measurable. Goals with these points are far better than any general goal. Suppose your business goal for this year is to get 15% more sales as compare to previous year, you need to create a strategic plan. A quality website audit can help you set business goals in an efficient manner. A website audit helps businesses to set smart goals in following ways –

As stated earlier, Website Audit help you understand, where your business stands and current goal is achievable or not.
A website Audit process help marketing team to create very specific goals that is achievable within a time frame. For example, a goal based on website audit help you understand what activities to be done on a website to get it ranked. Like, what should meta tags and what should be the anchor tags for link-building process.
A website Audit help business owners understand which goal can take more time and which goal can be achieved within timeframe.

Prepare for More Extensive Audits – A quality website audit is the key to help website perform better but it should be a never ending process. Doing a simple website audit and achieving the goal is good but this should not be only your ultimate goal of your business marketing process. There are many types of extensive website audit processes and you need to use them for getting as good results as possible.

The advance website audit processes including social media marketing audit, user experience audit are important to further consider for a business website. A business or brand that is focused to get as many leads as possible need to understand website audit is like never ending process. One needs to opt advance extensive audits for better performance of a website.

Types of Website Audit

However, there can be many types of Website Audits but here is a list of top 7 website Audit processes –

Website Health Audits – A website health audit covers layout and usability of a website. It also covers a list of new opportunities for key performance indicators (KPIs).

Website Security Audits – Website Security Audits is one of the most important factors because if there is any lack of security, the sensitive information of business and users can be leaked. The National Small Business Information reported that more than 44% of small businesses are attacked by cyber attack. The same report also explained that there was cost over $20,000 to handle this request.

Competitors Site Audits – Analyzing competitors website gives several opportunities to grow. A website owner understand that what competitors are doing to get leads and calls online. One can know competitors websites back-links, social media presence, website speed, content quality and much more.

Conversion Optimization Audits – This type of Audits help businesses convert visitors into customers. Main goal of this audit is to suggest some good changes so that more visitors can perform the desired action.

Social Media Presence Audit – Google takes help of over 200 ranking factors to rank a website in search results and social media presence is one of the most important ranking factors. A website needs to have good presence over top social media websites including Facebook, Google+, Twitter, Lockerdome, Stumbleupon, Pinterest, Instagram, Linkedin etc.

Duplicate Content Audit – Website that contains duplicate content confuse Google and other search engines. Search Engines don’t like copied contents and so a website needs to have quality content. Duplicate Content Audit covers URLs of plagiarized pages so that you can make them unique with original contents. Plagiarized content can be result to get banned by search engines. This is a common issue and can be easily resolved by adding SEO friendly contents and re-submitting website to get indexed.

Google Penalty Recovery Audits – Google Penalty Recovery or Red Flag Audit helps website owners understand if a website is penalized by any of Google Algorithm updates or through manual process. The audit helps business owners to understand why their websites have been penalized and what is the required process for recovery.

What does a website Audit look like?

First of all, You should understand that an Audit report is not simply as Screaming frog report, A W3c validation report, bunches of Google analytics data or tool reports of any kind. A website audit report is not just a set of data that is generated by any type of tool which can be done by yourself too. Anyone can generate a report from screaming frog (or any other tool) and make it look like they did it by them self.

What you are paying any website auditor expert is to do is to take help from the tools and their expertise/experience and create an effective report that shows clear report that is descriptive and clear to understand by yourself. This is for what you are paying for. Right?

Every company presents site audit data in their own way. However here is a list of some of the points that should be clear and easy to understand in every website audit report –

Summary Analysis – Your website audit report will contain so many things. There should be a summary analysis section where you can quickly understand what are the major issues and what are the right steps to practice to get maximum calls and leads.

Red Flag Warnings – If your website is penalized by search engines, it is very important to fix it ASAP. Your website audit file contains if there is any type of penalty for your website and the required steps to fix it ASAP.

Data – Your website Audit file should contain an array of data that shows so many data of different ranking factors. For example, what are the top keywords, positioning, alexa rank, number of back-links , social media presence and much more.

Actionable Recommendations – Apart from data analysis, Your website audit report should have a section, showing things to implement for getting better business outputs. There should be expert recommendations to fulfill business goals of a business website.

Hire brain not a tool –

If someone is going to send you free website audit report or if someone is sending you a website audit report in a very low price, it is more likely that you are going to take the data generated from a free or paid tool. These types of reports are not much clear and they are not as per search engine’s algorithm updates.

Be sure that you are hiring not the automated tools – Your website audit is going to be simple and great only if an expert is creating it. Be sure that the person is experienced and have good knowledge in conducting good website audits. Remember that cheap SEO is not cheap because it takes a lot of time and money in back-links cleanup process.

However, using automated tools only for creating website audit report is just crap but if an expert is taking help of some good tools, they can create a final website audit report that can be easy to understand, descriptive and to the point. Here is a list of some of the popular tools, used by Digital Marketing experts to create great website audit reports –

Google Analytics & Google Webmaster Tools : It’s well known that Google Analytics and GWT are very helpful to know crawl errors, sitemap errors, any structure data errors, reviewing index pages, bounce rate, number of page views, traffic sources, keyword positioning and much more.

Alexa Rank & Moz Tools : Alexa Rank and Moz tools are important to know traffic and authority of websites. Alexa rank, Domain authority and Page authority are important factors.

Screaming Frog : Screaming Frog is a great tool and very helpful tool for creating website audit. It allows you to use a domain and crawl it in the same way as Google and other search engine crawls.

Some other popular website audit tools include – Small SEO Tools, Copyscape, SE Ranking, SEOtimizer, MySiteAuditor, UpCity, SiteAnalyzer and WooRank.

Best Tool – Your Brain :- Yes your brain is the best tool to make great website audit report. It’s up to you to show website issues in a good manner and it’s up to you how you are recommending to overcome the issues. Experience and knowledge will make your website audit report unique.

Conclusion –

You may not even know it but Google and other search engines continuously make changes to their algorithms to make better quality of search results. A through Website Audit report will help your website perform better because you will be knowing in detail about the issues and steps to follow for getting better results. Regular SEO audit help you customize your marketing campaign properly and it makes you sure that the campaign will be as effective as it can be. Our website audit process includes an array of ranking factors including inbound link analysis, website content, number of back-links, title and description tags, website design & structure, heading tags, competitors analysis, social media presence, Blogging, duplicate content check, link and page errors, target keyword analysis and much more.