The Digital Marketing Course by Sanjay Choubey is designed to provide in-depth knowledge and practical skills in digital marketing. Covering key areas such as SEO, AEO, GEO, SEM, Social Media Marketing, Email Marketing, Copywriting, Freelancing, Affiliate Marketing, and E-Commerce Advertising, this course equips learners with essential tools and strategies to excel in the digital space. By the end of the course, students will be well-prepared for careers in digital marketing, freelancing, or growing their businesses online.
Search Engine Optimization (SEO)
Introduction to SEO
- What is Search Engine?
- History of Search Engines
- How Search Engines Work
- Importance of SEO in Digital Marketing
Keyword Research
- Competitor Analysis
- Keyword Filtering with Metrics
- Keyword Mapping & Categorization
- Primary & Secondary Keywords
- Short Tail & Long Tail Keywords
- Keyword Difficulty
- Google Suggest & Keyword Planner
On-Page SEO
- Understanding Website Build-up
- On-Page/Internal Optimizations with Best Practices
- Meta Tags
- Heading Tags
- URL Optimization
- Keyword Inclusion
- Image Optimization
- Internal Links
- Sitemaps
- Robots.txt
Technical SEO
- Speed Optimization
- Page Size
- Server Response Time
- Plagiarism Check
- Canonicalization
- Schema Markup
- Understanding SSL (Http Vs Https)
- Indexation & Search Console Registration
- Auto-Indexing
- Search Console Walkthrough
- Redirects
- Mobile Optimization
- Google Analytics
Off-Page SEO
- Introduction to Off-Page SEO
- Backlinks: Importance & Strategies
- Do-Follow vs. No-Follow Links
- Link Building Strategies
- Directory Listings
- Blog Submissions
- Guest Posting
- Press Release
- Social Bookmarking
- Commenting
- PPT Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Posting
🔹 SEO (Search Engine Optimization) – How to Do
- Do keyword research (Google Keyword Planner, Ahrefs, SEMrush)
- Optimize titles, meta descriptions, URLs
- Use proper headings (H1, H2, H3) with keywords
- Add internal linking & external authoritative links
- Improve website speed, mobile-friendliness, and HTTPS security
- Fix crawl errors, broken links, duplicate content
- Publish high-quality, long-form content
- Add images, videos, infographics for engagement
- Build backlinks via guest posts, PR, citations
- Track results with Google Analytics & Search Console
🔹 AEO (Answer Engine Optimization) – How to Do
- Target conversational queries (what, why, how, when, where)
- Optimize for long-tail and question-based keywords
- Create FAQ sections with short, direct answers (40–60 words)
- Add structured data (FAQ schema, How-to schema, Product schema)
- Write in a natural, conversational tone (voice-friendly)
- Optimize for voice search and mobile devices
- Focus on local searches (e.g., “near me” queries)
🔹 GEO (Generative Engine Optimization) – How to Do
- Create in-depth, authoritative content (cover all angles of a topic)
- Follow E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness)
- Add author bios, credentials, and references in content
- Structure content with clear sections and sub-questions
- Use multiple formats (blogs, videos, podcasts, infographics)
- Get brand mentions and citations via digital PR
- Stay updated with AI-powered search engines (Google SGE, Bing Chat, ChatGPT)
- Optimize for context-rich queries that AI may use in responses
SEO Metrics
- Page Rank (Google)
- Domain Authority & Page Authority (Moz)
- Spam Score
Local SEO
- Introduction to Google My Business
- Business Listings with NAP Consistency
- Local Listings & Local Pages
- Online Reviews
Search Engine Marketing (SEM) – Paid Marketing
Introduction to SEM
- Overview of Search Engine Marketing
- Difference Between SEO & SEM
- Importance of SEM in Digital Marketing
Google Ads
- Google Ads Fundamentals
- Setting Up a Google Ads Account
- Understanding Campaign Types
- Keyword Research and Match Types
- Creating Effective Ad Copy
- Bidding Strategies and Budgeting
SEM Analytics & Reporting
- Google Analytics for SEM
- Conversion Tracking & Goals
- Analyzing and Interpreting Reports
Social Media Marketing (SMM)
Introduction to Social Media Marketing
- Difference Between Organic & Paid Social Media
- Identifying Strategies Used by Brands
- Creating a Content Calendar
Facebook & Instagram Marketing
- Creating Business Pages
- Understanding Social Media Algorithms
- Auditing Business Pages
- Creating High-Performing Content
- Facebook Pixel & Case Studies
- Creating & Curating Ad Creatives
- Running Facebook & Instagram Ads
- Meta Ad Optimization
- Understanding Meta Ads Metrics
- Evaluating ROI & ROAS
- Creating FB Ad Reports
- Performing A/B Testing on Ads
LinkedIn Marketing
- Setting Up a LinkedIn Business Page
- Identifying Content that Works on LinkedIn
- Running LinkedIn Ads
YouTube Organic Growth
- Creating & Generating Ideas for YouTube Channels
- Uploading & Optimizing Videos
- Channel Optimization Strategies
Email Marketing
Introduction to Email Marketing
- Finding Data for Email Campaigns
- Email Marketing Strategies
Web Analytics & Google Analytics
Introduction to Web Analytics
- Understanding the Importance of Web Analytics
- Creating a Google Analytics Account
- Navigating the Google Analytics Interface
- Setting Up Google Analytics
- Installing Google Analytics Tracking Code
- Setting Up Goals & Conversions
- Configuring E-commerce Tracking
- Integrating Google Analytics with Other Google Products
Advanced Reporting & Customization
- Customizing Dashboards & Reports
- Using Advanced Segments
- Creating Custom Reports
- Setting Up and Using Custom Dimensions & Metrics
Quora & Other Social Media Marketing
Quora Marketing
- Setting Up an Account
- Basics of Research
- Driving Traffic from Quora
- Common Mistakes to Avoid
- Personal Branding through Quora
- Running High Converting Ads on Quora
Copywriting for Digital Marketing
- What is Copywriting?
- Role of a Copywriter
- Qualities of Good Copywriting
- Essentials of a Good Copy
- Copywriting Examples
- How to Become a Copywriter
Freelancing in Digital Marketing
- Why Freelance?
- Pros & Cons of Freelancing
- Full-time vs. Part-time Freelancing
- Professionalism, Communication, & Time Management Tips
- Understanding Payment Models & Pricing Strategies
- Freelance Taxes & Invoicing
- Client Outreach & Networking
- Sustaining Clients & Personal Branding
- Proposal Writing & Common Mistakes
- Handling Client Objections
Graphic Design Basics & Canva
- Introduction to Canva
- Design Elements & Principles
E-Commerce Advertising
Amazon Ads
- Creating & Managing Amazon Ad Campaigns
- Targeting Options: Keywords, Products, Categories, Interests
- Optimizing Ad Budgets & Bids
- Amazon Ad Metrics & Reporting
Flipkart Advertising
- Introduction to Flipkart Ads
- Creating & Managing Flipkart Ad Campaigns
- Targeting Techniques on Flipkart
- Budgeting & Bidding Strategies
- Measuring Ad Performance: Metrics & Reports
Affiliate Marketing
- Finding Profitable Offers
- Spying on Competitor Campaigns
- Running Profitable Campaigns
- Scaling Successful Campaigns
- Tools Used by Super Affiliates
Earning Opportunities After Learning Digital Marketing
- Freelancing
- Blogging
- Getting a Job
- Creating Your Own Project
- Using Digital Marketing in Your Own Business
Best Digital Marketing Course Module in PDF
