Google Latest Algorithm update 2015

Google Mobile Apocalypse or Mobilegeddon Update

Is your Website not optimized for Mobile Devices?

Google has confirmed that Mobile responsibility for a website is the ranking factor from 21st April. So now the rumor about the possible algorithm change is officially confirmed. Hence if your website is not mobile friendly, this is the time to go for redesign so that you can maintain the rankings or even you can get better positions in major search engines.

From our experience, Google was preferred the mobile friendly websites past 2 years but the recent update is going to be really bad news for those sites having non-responsive designs. Because of increasing number of Mobile Users, Search Engines (Including Bing & Google) want to expand the mobile friendliest. The mobile internet users are now over 1.2 billion so it is really good to go and target these audiences through Mobile-friendly websites.


Here is the wording what Google Says about this update:

“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

This is a serious Algorithm so Google might hit you hard

This is the first time; Google has announced the update before publishing it. Google is fingering out errors and keep providing notifications in WMT.

Steps to see the Mobile usability errors in Webmaster Tools

However, you can see the issues directly from the messages in Google Webmaster Tools.  Here are the steps to see Mobile usability.

  • Login to Google Webmaster Tools
  • Select your Website
  • Click on Search Traffic from Left column
  • Now Click on Mobile Usability.

So you can see the errors if there is with your website. Incase if you haven’t submitted your website over WMT, you can directly check the responsiveness from this link.

Some of the common issues in Mobile usability messages are-

  1. Touch Elements too close – You need to add spacing between menus and other things so that users can click on the links without any difficulty.
  2. Viewport not configured – There is viewport tag and you need to define it under header tag. The example of viewport tag is –

<meta name=”viewport” content=”width=device-width, initial-scale=1″ />

  1. Small font Size – Sometimes the font size on desktop/laptop looks perfect but you need to review it in Mobile devices. If you are showing the errors of small font size, you can increase the font size or better you can use classes to control over the font sizes in Desktop and Mobile Devices.


 Final Words – The Google Latest Algorithm update is for better user mobile usability. You need to work for better user experiences over the phones.



Leave a Reply

Your email address will not be published. Required fields are marked *